Responsive Web Design

Responsive Web design

Is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user's preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

Adjusting Screen Resolution

With more devices come varying screen resolutions, definitions and orientations. New devices with new screen sizes are being developed every day, and each of these devices may be able to handle variations in size, functionality and even color. Some are in landscape, others in portrait, still others even completely square. As we know from the rising popularity of the iPhone, iPad and advanced smartphones, many new devices are able to switch from portrait to landscape at the user's whim. How is one to design for these situations?

The Importance of Responsive Design for New Websites

1- Interacting with websites using a touch screen is often extremely clumsy. Usually, just to scroll and see what you want, you need to resize the page several times. Websites not optimized to vary screen size and content means scrolling in two directions to read a few sentences. Smaller devices also experience long loading times to access all of the content and images. These images often are ridiculous in size. 2- Responsive web pages automatically adjust themselves to any screen size and reorder content based on the device. Smaller devices need to reload just as quickly using weaker processing power with a wireless connection as desktop powerhouses with land lines. 3- Content often needs to be rewritten, too. For smaller devices you want concise, easy to understand text. Images should be smaller in size. Responsive design is about enhancing the users' experience by anticipating their needs. For instance, by providing the most relevant links on your mobile landing pages, you reduce the need for typing in text boxes, a strenuous activity that is difficult on some devices. 4- As more people now use mobile devices, you want to use mobile design as your ground zero. By designing for tiny touchscreens, you'll focus on the most relevant content first. The chances of the information being optimized for any device drastically increases, as scaling up is easier than trying to remove content you've deemed critical. 5- Scale up appropriately. When moving from content for phones versus larger tablets, it makes sense to add content without compromising speed. iPads are perfect for testimonials, special event flyers, and longer blog posts. With desktop computers, you can begin adding Adobe Flash content, video segments, and advanced plug-ins. More pages can also be added, since searching becomes far easier 6- Optimizing the User Experience, Bringing the best to customers is partially due to experience and market expertise, but there will always be a percentage that relies on trial and error. 7- The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic don't offer the advanced navigational techniques found in traditional websites, and they also require the user to maintain two separate web addresses for your site. This is inconvenient for most people and can cause them to check out the competition's website. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.

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